E-commerce

Effective Communication for WooCommerce Project Success

The Importance of Effective Communication in WooCommerce Projects Effective communication is the foundation of any successful project, including those involving WooCommerce. A lack of communication can lead to misunderstandings, missed deadlines, and ultimately project failure. Therefore, it is essential to establish a communication strategy that ensures everyone involved is on the same page. Moreover, effective…

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Revolutionize Your WooCommerce Store with Algolia Search & Discovery

Introduction In today’s fast-paced e-commerce world, customers demand quick and efficient access to the products they want to purchase. A slow and ineffective search experience can lead to frustrated customers and lost sales. That’s where Algolia comes in. With its powerful search technology, Algolia revolutionizes the product search experience for WooCommerce stores. Algolia’s lightning-fast search…

Top E-commerce Developers

Zen Agency Wins 2022 Clutch Award for Pennsylvania’s Leading E-Commerce Developer

Established in 2008, Zen Agency has a rich history of helping clients create impactful solutions and strategies that drive stellar ROI. Based in the heart of Wyoming, Pennsylvania, our team specializes in a wide variety of services including e-commerce, web design, and conversion optimization. We set our approach to achieving their desired results because we…

Two people browsing a headless e-commerce site

Why You Should Consider Headless E-Commerce

Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…

Company creating compatible desktop and mobile designer

UX for E-Commerce Stores: Tips to Make Your Customers Keep Coming Back for More

E-commerce trends may be dynamic, but one thing remains constant in the world of design: the importance of UX for e-commerce stores. The thing about selling products online is that you can’t solely count on your products selling by themselves. You’ve got to encourage your customers to make a purchase through an exceptional user experience….

Two friends navigating a well-designed e-commerce site

Don’t Make Me Think: E-Commerce UX Tips to Make Your Customers WANT to Buy

User experience (UX) is critical to the success of any e-commerce business. According to a report by Adobe, 38% of e-commerce customers will leave a site if the design is unattractive. Meanwhile, 73% insist on finding content that displays well on their devices. Customers increasingly demand elegant content over simple and plain websites. With so…

content marketing companies

5 Secrets of Successful Content Marketing Companies

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

what is woocommerce

What is WooCommerce?

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, it’s easier to make your own destiny. So this means there are up-and-coming entrepreneurs everywhere who are…

instagram-checkout

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses should…

lead-nurturing

How to Increase Email Sales Through Lead Nurturing

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…

b2b marketing

How to Incorporate eCommerce Sales into Your B2B Operation

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. That’s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…