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Stay informed and inspired with ZenWire. We cover the latest digital news and offer deep dives into topics that matter, helping you achieve digital excellence in an ever-changing landscape.
ByJoseph Riviello
Working in the service industry I have heard the motto “the customer is always right.” The motto does not take into account what the industry standards are and what is best practice. As an account manager, it’s my job to educate the client along the way while reviewing all work done by the Zen Agency…
ByJoseph Riviello
There are always a few mistakes that are common among eCommerce retailers. Left unchecked, these mistakes will hinder profits and success. The worst thing is that the owners of these eCommerce shops are not even privy to these mistakes. Years can go by before they realize the errors that they’ve made and how much money…
ByJoseph Riviello
There are a lot of things to worry about when you’re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…
ByJoseph Riviello
The importance of reaching Google’s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…
ByJoseph Riviello
Some of the best and easiest customers that can be acquired will be gained from referrals. Referral marketing is a criminally underused tactic to gain new business. People love doing business with companies they trust. But trust is very hard to earn if someone is learning about your company for the first time. If someone…
ByJoseph Riviello
Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If you’re a small business ,…
ByJoseph Riviello
97% of consumers search for local businesses online. That’s a staggering amount, but it should be of no surprise. If you have an offline business that is in a local community than you should be trying to dominate that area in the SERPS. There is an ever-growing list of ways to climb the rankings; this…
ByJoseph Riviello
In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPS—in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…
ByJoseph Riviello
There is usually a bit of anxiety whenever a business owner hires a search engine optimizer to improve their ranking position. There have been countless misconceptions and false promises thrown around, and it’s easy for the business owner to be skeptical of the methods that the SEO is going to take. And in some cases,…
ByJoseph Riviello
In 2014, many people aren’t readers. To call a spade a spade: people have shorter attention spans than they had in years past. This is not to say people are dumber necessarily, but the way people absorb information has definitely changed. This means that you have to redesign the way you create and deliver content…
ByJoseph Riviello
One of the most crucial elements of a website is the content that actually goes on the page. Great content can elevate a mediocre website into something extraordinary; it can convince and convert people who may have been on the fence about your business. Focusing on your content is not a waste of time. Content…
ByJoseph Riviello
“SEO” has really become a dirty word these days. What with all those black-hat SEO companies getting customers penalized and all… In fact, “SEO” has attracted such a negative stigma that “SEO Moz,” an inbound marketing thought leader, rebranded its company name to just “Moz.” But You Do Need to Do SEO! Now, it’s important…
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