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ByJoseph Riviello
Is 2014 going to be the year that your business moves on to the next level and starts to achieve all of the dreams you have for it? It could very well be if you make the right moves in what is left of the year. 1. Improve Your Website Is your company’s website as…
ByJoseph Riviello
The lines of communication between a client and their design firm are now more important than ever. With all the steps that need to be taken in order to digitize a business, communication can often get lost. Day in and day out, design firms are creating dynamic websites, brands, marketing campaigns, providing IT support, and…
ByJoseph Riviello
One of the problems in the marketing industry is the obsession with fads, buzzwords, and fluff. Go to some digital marketing blogs and you’ll smacked with unproven and untested theories and ideas that, on the surface, sound great but will not be applicable to your business. The truth is that digital marketing is not a…
ByJoseph Riviello
Note: This is part 4 in our “Web Design Checklist” series
ByJoseph Riviello
Let me preface this article with two important points: By redesign, I mean more than a brand evolution. I am referring to completely changing the look, feel functionality of your website. It may include moving from one platform/CMS to another. It may include changing your content, or information hierarchy/site map, or all the above. Ultimately,…
ByJoseph Riviello
If you’re a small business owner, chances are good that you’ve at least dabbled with facebook marketing in the past. Much has changed over the last few years, and if you aren’t fully aware of recent algorithm updates, you’ve likely been wasting a lot of time and energy trying to get facebook to work for…
ByJoseph Riviello
The term “marketing automation” is deceptive. The name implies that it is as easy as 1-2-3, and is something that anyone, without any experience using the software, can do. But it’s not that simple. The truth is that while marketing automation is a powerfully robust tool to have in your arsenal, it can have a…
ByJoseph Riviello
Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. It’s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…
ByJoseph Riviello
What goes into great design? What is at its center? A website having a pretty face is not enough, because prettiness alone will not impact a buying decision from beginning to end. Nor will having the latest, most modern, up-to-date tools and features be enough. It can be argued that great design, at its center,…
ByJoseph Riviello
This is the first post in the Web Design Checklist series. Our world is dominated by color. Because of its omnipresence, psychologists have debated the impact that color has on the mind and the emotional state. And there is an impact. Everyone has their subjective associations to certain colors—someone may find the color red to convey…
ByJoseph Riviello
The vast majority of visitors to your e-commerce site do not purchase the first time. Retargeting is a strategy you use to get them coming back. After all, they were at least interested enough to visit your site, so that means there’s a good chance they’d like to buy from you later on down the…
ByJoseph Riviello
Everybody makes mistakes – that’s the nature of business. But, smart business owners learn from the mistakes of others so they don’t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong. These are…
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